Portugal’s Latest Eurovision Entry Is Quietly Conquering the World

A Eurovision result that belied its potential

When Lisbon-based quartet NAPA stepped off the stage at the Eurovision Song Contest final in Basel on 17 May, many Portuguese fans felt a familiar twinge of frustration: despite a vigorous live performance, the song DeslocadoDeslocado finished a distant twenty-first on the scoreboard. Six weeks later, on Friday, 27 June 2025, that disappointment has been replaced by outright glee. According to Universal Music Portugal, the uptempo, Portuguese-language track has crossed twenty million plays on Spotify, climbed to number five on the platform’s Global Viral chart and occupies the top spot in markets as diverse as Italy, Spain, Luxembourg, Argentina and Uruguay, in addition to its home country.

The TikTok rocket booster

Streaming success did not materialise out of thin air. Shortly after the Eurovision final, Brazilian and Iberian influencers began pairing DeslocadoDeslocado with a frenetic, arm-twisting dance routine on TikTok. Within days, the sound had been used in more than 200,000 videos, amassing an eye-watering 880 million views. That momentum pushed curious listeners to Spotify, Apple Music and YouTube and, by mid-June, DeslocadoDeslocado was the most-shared track in southern Europe. NAPA’s monthly audience on Spotify has since ballooned past 1.7 million, turning a once-obscure indie group into one of the most talked-about Portuguese acts of the decade.

A data surge felt across continents

The global reach is striking. In Western Europe, the single is number one in Italy, top three in Spain and firmly inside the top ten in France, the United Kingdom and Germany. In the Americas, it leads the viral lists in Argentina, Paraguay and Uruguay and holds top-ten slots in Bolivia, Peru and the Dominican Republic. Even in regions that rarely embrace Portuguese-language pop—such as Scandinavia, Eastern Europe and the Gulf—DeslocadoDeslocado hovers within the ten most-shared tracks. Industry watchers credit the song’s brisk two-and-a-half-minute runtime, a chorus built around a chantable one-word hook and the fact that TikTok’s algorithm now privileges non-English content that travels well across linguistic borders.

Why it matters for newcomers in Portugal

For foreigners settling in Portugal—or weighing a move—DeslocadoDeslocado is a reminder that the country’s cultural exports have outgrown their traditional Lusophone footprint. Much like world-conquering footballer Cristiano Ronaldo or chef José Avillez’s Michelin-starred cuisine, contemporary Portuguese pop is becoming a shared reference point abroad. The song’s rise comes as Portugal prepares for a record summer tourism season and as its tech sector, concentrated in Lisbon and Porto, competes for international talent. In coffee shops from Braga to the Algarve you are now as likely to hear DeslocadoDeslocado as the latest global hit from the United States or South Korea, offering newcomers an easy conversation starter with neighbours, colleagues and bartenders.

Looking ahead

Universal Music executives confirm that an English-Spanish remix featuring a well-known Latin pop artist is already in the works, while NAPA have booked dates at several European festivals—including a primetime slot at NOS Alive in Oeiras next month. Whether or not the remix can match the original’s virality, DeslocadoDeslocado has already achieved something rare: it has turned a mid-table Eurovision finisher into a genuine export success and placed Portugal’s music scene under a brighter international spotlight than at any time since Salvador Sobral’s gentle ballad DeslocadoAmar Pelos Dois won the contest in 2017.